Follow these five steps to help make sure you are not liable for chargebacks:
1) Use a name that your customers will recognize
Your credit card descriptor is the name that shows up on your customers’ credit card bills or online statements. Make sure you customers know what your company name will be on their card statement.
2) Be available
Make sure you have at least one easy way for those customers to get ahold of you. That means putting up an email address or phone number on your website.
3) The more detail the better
Provide detailed descriptions of what you’re selling. Include pictures or screenshots whenever possible. Dimensions are helpful if you’re selling products. Give your customers as much detail as possible of products and services, so they know what they are buying.
4) Don’t make a promise you can’t keep
Promising miracle results leaves you with exposure. If your product doesn’t cut through steel or deliver those 14lb weight loss in a week, you’re going to run into trouble.
5) Don’t hold onto your customers’ money and provide refunds
The longer that money is in your possession before your customers get what they paid for, the more time your customers have to issue a chargeback. Also offer refunds, if someone’s not happy with your product or service, they are going to get their money back one way or another.